Targeted or random?
The dark web has developed so fast that you can now conceive of it as an economy in its own right. If the dark web were a country, then Ireland would be a good proxy with a population of 5m and a GDP of $350bn(7). The dark web has its own central bank in the form of Bitcoin which has daily transaction volumes of $11bn. Of this, maybe 10% represents illegal activity rather than currency speculation.
As in a developed economy, there is a high degree of specialisation in the dark web with the formation of complex supply chains. So, for example, an expert in crafting phishing emails with a high click rate, sells them on to a ransomware expert who has previously bought a malware kit from another third party. Any data that is successfully exfiltrated can then be sold on again to an outfit that specialises in handling stolen credit card details. This is a mirror of the real economy where the transformation of raw materials into finished goods for consumers is a journey that passes through many intermediaries.