Identity is cheap
Prices increase fourfold if a proof of address (PoA) is offered in conjunction with a passport scan as shown by the charts to the right. These two pieces of information constitute sufficient proof of identity in most countries to pass identification checks and, say, open a bank account or begin a mobile phone contract. Notice the prices for USA PII of this type seem extremely low. This may be a timing effect as the survey was taken soon after some major cyber breaches dumped 500m PII records into the dark web marketplace. Notice also that French PII prices are comparatively high which could be an indication of the prophylactic properties of a non-English language. Only 3% of Internet use is in French - a smaller and more difficult pool to fish from.