On the right-hand side of this diagram, there are four contrasting types of business. The most important and least important assets for each are shaded pink and green respectively:
Commercial law firm:
If IT systems were to go down for a day or two in a law firm, it would be inconvenient but not catastrophic. It would still be possible to conduct business the old-fashioned way with a phone, a pen and legal pad. Law firms, however, are very vulnerable to reputational risk. Mossack Fonseca, a Panamanian law firm, went out of business in 2018 following a data breach that leaked details of widespread tax evasion by its numerous secretive clients. If a law firm loses the trust of is clients, it will cease to be. So reputation is coloured pink and systems coloured green.
Grommet Manufacturer:
In a mirror image of a law firm, systems are vital but reputation for a B2B company is less of an issue. System failure will halt production, maybe for months; a significant problem. Reputational risk is relatively low. As an industrial parts supplier they will have little brand recognition from consumers and their handful of main industrial customers can be appeased in person.