Application software:
Just as machine tool manufacturers dominate in micro-specific niches for plant and equipment, application software companies tend to dominate in particular small-scale industry verticals. So, for example, a software package specifically designed to help dentists run their practice could have a huge market share amongst dentists but not amongst doctors who have their own preferred software provider. The smaller the size of the specialist niche, the greater the likelihood that a single supplier will dominate it.
Websites:
Websites are natural industry aggregators. A widely read blog on an Industry Association website is a natural target for a ‘waterhole’ attack. In the 19th Century, big game hunters would wait at waterholes to pick off the animals that gathered there to drink at dusk. In the 21st Century, hackers do the same thing at popular industry websites.
People
Industry conferences are another easy target for waterhole attacks. A list of the emails of all attendees is fairly easy to acquire, providing an excellent starting point for an industry specific phishing campaign.